Leader Bag Co. was a family owned boutique shop that redefined the benchmark for backpacks and diaper bags with style, functionality, and craftsmanship. Their mission was to help parents be leaders and raise epic humans with love, solidarity, wisdom, peace, and kindness. I worked on a variety of projects including activity sheets for kids, textile designs, iconography, and more.
Services: Pattern Design, Iconography, Illustration, Hand Lettering
Credit: Lo Martin — Art Direction / Lotta Nieminen — Visual Identity
I designed a handful of customized icons for Leader Bag's special events, sales, and holidays. The Lotta Nieminen team had developed original Leader Bag illustrated assets that I later stylized into holiday graphics. In addition, I worked on concepts for a camo pattern that would be used on one of Leader's iconic hand bags.
