Active Chews offers all-natural food supplements crafted for the well-being of your canine companions. With a stellar reputation reflected in over 5,000 5-star reviews on Amazon, Active Chews products are tailored to promote the health and happiness of your furry friends.
Services: Logo, Branding, Packaging, Illustration
Credit: Lo Martin – Art Direction
Active Chews started out as a family owned business on Amazon and was later bought out by Elevate Brands. The original branding fell short in terms of visual appeal and required a comprehensive overhaul. When I first started working at Elevate Brands as an in-house designer, I collaborated with my team to transform the brand's visual identity into something that would outshine competitors within the Amazon marketplace. Active Chews achieved notable success and was subsequently expanded to other prominent online marketplaces, including Chewy and Walmart.
The Active Chews brand identity conveys a sense of trust, reliability, and the playful, energetic spirit of a healthy dog. In addition to shaping the brand's imagery, I illustrated the Active Chews mascot — a cheerful canine figure that is featured across most of the marketing materials. The Active Chews dog injects a sense of joy into the brand and ensures a lasting and memorable impression that resonates with the target audience. I also created a suite of icons and sticker elements that seamlessly aligned with the brand's playful aesthetic.
