Elevate Brands became a leading aggregator of eCommerce businesses that was founded by Ryan Gnesin in 2017. Ryan and his international team bought, scaled, and operated consumer-leading Amazon brands, elevating them to their full potential. In May 2023, the company achieved a significant milestone with its acquisition by a successful German aggregator called SellerX.
Services — Illustration and Graphic Design
Credit — Lo Martin — Art Direction
While at Elevate Brands in 2022 as an in-house senior designer, I played a key role in shaping the company's visual narrative. With the guidance of our Creative Chief Officer, Lo Martin, I created a series of illustrations strategically designed to entice sellers into collaborative ventures with Elevate. The goal of these illustrations was to integrate a welcoming and friendly demeanor into the brand, encouraging a more approachable atmosphere for business interactions. I produced a significant amount of work designed for versatile applications.
Some of my work was showcased in Elevate’s internal all-hands calls to cultivate a vibrant work culture, designed to enhance our workplace as we navigated remote work dynamics. These illustrations not only served as visually engaging elements but also connected our team, celebrated company achievements, fostered collaboration and a shared identity despite the physical distance within our global company.
