Garden Republic Jr. is a kids' activity kit available on Amazon and the Garden Republic website. My role involved crafting illustrations for two products — the paint and plant growing kit and the paint and build tool kit. Additionally, I designed marketing assets to enhance their Amazon product display pages and storefront.
Services: Illustration and Booklet Design
Credit: David Gutierrez/Art Direction and Branding, Jade Saffery/Copy
I designed an engaging 32-page booklet that's included in the paint and plant activity kit. It provides kids with an interactive experience to learn about plant growth, monitor progress, and enjoy a variety of fun activities. The incorporation of this booklet stood out as a distinctive selling feature, as many competing products lacked a comprehensive activity guide. The paint and plant activity kit achieved remarkable success, selling out within just a month of its launch on Amazon.
In addition to the Paint + Plant activity Kit, Garden Republic Jr. introduced a DIY tool set, which involved building and painting a wooden toolbox. I created more illustrated assets in the same playful style, as well as a technical illustration that showcased a step-by-step assembly guide for how to build the toolbox.
