Bored Cow is created by Tomorrow Farms - it's a new kind of milk alternative made with real milk protein from fermentation instead of factory farming. Tomorrow Farms collaborated with the creative minds at Manufactur to design a vibrant and playful brand identity for their new vegan milk product. Their goal was to stand out from other dairy and plant-based counterparts. They also wanted customers to know that switching to Bored Cow comes with plenty of yummy and environmentally-friendly perks.
Services: Character Design, Iconography, Editorial Illustration
Credit: Manufactur - Logo & Branding
Manufactur reached out to me for help in creating fun characters for the brand. The Bored Cow team was looking for a balance of intricate detail while remaining simple enough for easy reproduction and adaptability across a range of content types. We explored several cartoon styles before landing with the final four Bored Cow characters that represent a distinct flavor within the vegan milk lineup.
Bored Cow envisioned a world liberated from factory farming, where cows could freely roam and indulge in the freedom to do whatever their hearts desired. In this utopia, our character Val soared to new heights as an astrophysicist, Clara embraced the urban landscape as a vibrant skater girl, Sue skyrocketed to fame as a viral musician, and Jane transformed a quaint mid-century starter home outside of Austin into a serene sanctuary of her own.
In addition, I created other assets for the launch of their website and social media. This included an immersive illustrated background that delved into the narrative of each character, iconography, editorial illustrations, and a comic strip that explains the story behind Bored Cow. You can find the full comic here.
